NBD, Just a Private Perrier Party in Paris
A few days ago I received the following cryptic email. Knowing I’d be out of the office (offsite managing our tradeshow booth at the All About Pets Show, drop by if you love pets, free stuff, or if you’re just a crazy cat lady), I gave her my office address. Turns out that the package … Read more
The Importance of Being Socially Un-Stupid
But we’ve come a long way. I’m the definitive Gen-Y, a digital native through and through. Web tech matured along with me; as a kid my family shared a basic DOS computer with the black screen and green, chunky writing. By middle school we had Hotmail and MSN, then ICQ briefly in high school, then … Read more
Does Your C.V. Suck?
Short answer: Probably. Long answer: If you’re finding yourself wondering whether your C.V. sucks, then yeah, probably. Here’s why: First things first The top third of the page is prime real estate, but you decided to fill it with literary gems like “I am seeking a position in your company”, or shoved it full of … Read more
Molson’s Liquid Art
Skipping towards the St. Lawrence Market recently, I came across a great non-traditional OOH. Molson took over a wall on King St. E. to be painted over with tweets for a cause. I really love when advertisers take the opportunity to bring a virtual medium out into the real world rather than just herding people … Read more
How Trustworthy Are You Online?
Ever wondered how you rate in terms of online transparency, connectedness or longevity of online presence? Yeah, I didn’t either. I have fairly conspicious accounts on LinkedIn, Pinterest and Twitter all with a healthy number of connections, and my blog is easy to find if you search my name or follow me on any of my online … Read more
In Case You Weren’t Sure I Was a Marketing Geek
It’s Saturday night. Most of my friends are out socializing, partying and making the most of their weekend. As for me: 6:30 am – Wake up 8:45 am – Head up north to go snowboarding 12:30 pm - Have bad fall that revives old tailbone injury, spend balance of afternoon in restaurant racking up bar tab … Read more
How to Implement and Launch a Social Media Campaign
At last night’s AMA Toronto event, yours truly was invited to guest-tweet live from the slick 2nd-floor lounge of the ING Café at 221 Yonge Street, across from the Eaton’s Centre. The panel of fresh-thinking, finger-to-the-pulse speakers provided some great insights and key learnings on the topic of creating successful social media campaigns. What did … Read more
WOM Trumps Million Dollar Budgets
And why shouldn’t it? Marketers can stand on their soapboxes as long as they’d like to, but in an age where the consumer has become king, brands are no longer owned by the companies who’ve created them. There’s a new sitcom in town, and I for one think it holds serious promise. ‘New Girl,’ starring … Read more
So raise your glass if you are blogged in all the right ways.
Nothing short of a notorious marketing whiz, Godin keeps a fantastic blog, but his industry musings aren’t just for the VP’s and business moguls of the world. I went back a ways, to 2006 actually, to read a post about driving traffic to your blog (and away from his? Insert audible gasp here). His advice … Read more
The “paid-owned-earned” model… insufficient?
The proliferation of online advertising and the strength of social in the digital realm have effected major implications for traditional strategic marketing frameworks. I’m laughing a bit as I type this because I find it slightly ironic that modern technology now has a “traditional” anything. Pretty soon we’ll be saying that iAds are sooo last … Read more
