5 Reasons Why You’re Not Creative
I recently sat down with a brilliant prof of mine, one of the leaders in branded content, to talk over coffee. What was initially a chat about, well, about me and my future soon morphed into a bigger conversation about the industry and how we’d each navigated it. Obviously, what he had to say was … Read more
The “paid-owned-earned” model… insufficient?
The proliferation of online advertising and the strength of social in the digital realm have effected major implications for traditional strategic marketing frameworks. I’m laughing a bit as I type this because I find it slightly ironic that modern technology now has a “traditional” anything. Pretty soon we’ll be saying that iAds are sooo last … Read more
